The Grey or Silver market is a general term for anyone aged 55 and over. In the UK it already accounts for 25 per cent of the population and by 2020 the over 50′s will form the majority of Britain’s population.
Furthermore, they represent the only growing market in the UK. They have time and money to spend
& most importantly there is currently very insignificant competition.
By: Magda Frankowska|Strategic Planning|Mar 14, 2011